CUORE Stories
Pedaling Through Pages: stories about life on and off the bike.
In a world full of stories, we want to tell the most exciting, unique and overwhelming ones about our teams and clubs, give insights about our business and factory and inspire you to become part of our CUORE community. Unclip from pedals, lean back and immerse yourself in our CUORE stories.
The Long Way There
Two Dirt Squad riders. One weekend in Stillwater, Oklahoma. A 50-mile gravel race, a 100-mile gravel race, and a 50k ultramarathon run the day before the bike. This is what...
The Long Way There
Two Dirt Squad riders. One weekend in Stillwater, Oklahoma. A 50-mile gravel race, a 100-mile gravel race, and a 50k ultramarathon run the day before the bike. This is what...
2026 Buffalo Ride
CUORE is proud to support the 2026 Buffalo Ride in partnership with World Bicycle Relief and fellow campaign partners, helping raise funds for a cause that creates real, practical change.
2026 Buffalo Ride
CUORE is proud to support the 2026 Buffalo Ride in partnership with World Bicycle Relief and fellow campaign partners, helping raise funds for a cause that creates real, practical change.
Gold Pro Jersey: On the Line with Liv Factory R...
Liv Factory Racing competes at the highest level of cross-country mountain bike racing. Every week on the UCI World Cup circuit, the margin between the podium and the pack is...
Gold Pro Jersey: On the Line with Liv Factory R...
Liv Factory Racing competes at the highest level of cross-country mountain bike racing. Every week on the UCI World Cup circuit, the margin between the podium and the pack is...
Giant Factory Off Road Team: 2026 Season Kit
Giant Factory Off Road Team heads into the 2026 UCI World Cup season in Cuore. The team races in four products from the Gold Pro line: the Gold Pro Jersey,...
Giant Factory Off Road Team: 2026 Season Kit
Giant Factory Off Road Team heads into the 2026 UCI World Cup season in Cuore. The team races in four products from the Gold Pro line: the Gold Pro Jersey,...
Meet Nova — Our New AI Design Assistant
Our AI Design Assistant engages in a natural conversation with our customers, asks the right questions, and automatically creates a clear, structured design briefing.
Meet Nova — Our New AI Design Assistant
Our AI Design Assistant engages in a natural conversation with our customers, asks the right questions, and automatically creates a clear, structured design briefing.
CUORE is the official clothing partner of the M...
FREIBURG MARATHON and CUORE share the same passion: sports, quality, and the goal of offering the best—from performance to unique memories afterwards.
CUORE is the official clothing partner of the M...
FREIBURG MARATHON and CUORE share the same passion: sports, quality, and the goal of offering the best—from performance to unique memories afterwards.
CUORE and USA Cycling: Celebrating an Extraordi...
CUORE and USA Cycling reflect on a successful partnership that delivered 60+ medals at the Tokyo and Paris Olympics and World Championships.
CUORE and USA Cycling: Celebrating an Extraordi...
CUORE and USA Cycling reflect on a successful partnership that delivered 60+ medals at the Tokyo and Paris Olympics and World Championships.
Stronger Together: CUORE Supports the GBI Ladie...
CUORE is proud to support the GBI Ladies Transalp 2025 powered by LIV, raising funds for research on endometriosis – affecting millions of women worldwide.
Stronger Together: CUORE Supports the GBI Ladie...
CUORE is proud to support the GBI Ladies Transalp 2025 powered by LIV, raising funds for research on endometriosis – affecting millions of women worldwide.
Le Pressi: Friendship, Coffee, and the Joy of R...
Le Pressi first discovered CUORE at the Ötztal Cycling Marathon and was convinced by the endless design possibilities and the personal exchange.
Le Pressi: Friendship, Coffee, and the Joy of R...
Le Pressi first discovered CUORE at the Ötztal Cycling Marathon and was convinced by the endless design possibilities and the personal exchange.
The Dirt Squad: More Than a Jersey
The Dirt Squad is more than a cycling team—it’s a family built on shared miles, genuine support, and unforgettable gravel adventures.
The Dirt Squad: More Than a Jersey
The Dirt Squad is more than a cycling team—it’s a family built on shared miles, genuine support, and unforgettable gravel adventures.
Fifty Years, Eight Friends, Six Days of Gravel ...
When Bill Rigler started planning his 50th birthday, he didn’t picture candles or cake—he imagined gravel. The result? A six-day cycling adventure.
Fifty Years, Eight Friends, Six Days of Gravel ...
When Bill Rigler started planning his 50th birthday, he didn’t picture candles or cake—he imagined gravel. The result? A six-day cycling adventure.
Praties: Where Aussie Grit Meets Big Dreams
Meet Praties Cycling Team—Australia’s rising force in women’s cycling. Discover how this powerhouse development squad is shaping the future of the sport, one rider at a time.
Praties: Where Aussie Grit Meets Big Dreams
Meet Praties Cycling Team—Australia’s rising force in women’s cycling. Discover how this powerhouse development squad is shaping the future of the sport, one rider at a time.
SV Kirchzarten: Supporting the Next MTB Generation
For a strong team spirit, the right cycling apparel is naturally important – so it's all the more exciting that the kids of the Lexware Junior Team have been training...
SV Kirchzarten: Supporting the Next MTB Generation
For a strong team spirit, the right cycling apparel is naturally important – so it's all the more exciting that the kids of the Lexware Junior Team have been training...
Gold Pro Woven Bib Short: When Innovation Trans...
Our Gold Pro Woven Bib Short is a completely new approach to performance and materials when it comes to custom cycling apparel.
Gold Pro Woven Bib Short: When Innovation Trans...
Our Gold Pro Woven Bib Short is a completely new approach to performance and materials when it comes to custom cycling apparel.
Nebula Triathlon Team: Building a Community, Em...
When it came to choosing a performance partner, Nebula wanted more than just great triathlon kit. They were looking for a brand that shared their values
Nebula Triathlon Team: Building a Community, Em...
When it came to choosing a performance partner, Nebula wanted more than just great triathlon kit. They were looking for a brand that shared their values
CUORE x Bike Republic Sölden – At home in the m...
Learn more about the vibrant community of Bike Republic Sölden in Austria and get one of the exclusive CUORE bike socks in the Bike Republic design.
CUORE x Bike Republic Sölden – At home in the m...
Learn more about the vibrant community of Bike Republic Sölden in Austria and get one of the exclusive CUORE bike socks in the Bike Republic design.
Pedal to Empower – Pedaling Together for Educat...
The global movement initiated by World Bicycle Relief brings people together with one goal: to empower women and girls in rural regions through bicycles. Join in – on World Bicycle...
Pedal to Empower – Pedaling Together for Educat...
The global movement initiated by World Bicycle Relief brings people together with one goal: to empower women and girls in rural regions through bicycles. Join in – on World Bicycle...
Jonathan Guisolan: Chasing History on the Velod...
Imagine riding your bike non-stop for six hours at an average speed of 46.1 km/h. That exactly was the goal of Swiss triathlete and time trial specialist Jonathan Guisolan.
Jonathan Guisolan: Chasing History on the Velod...
Imagine riding your bike non-stop for six hours at an average speed of 46.1 km/h. That exactly was the goal of Swiss triathlete and time trial specialist Jonathan Guisolan.
CUORE x Trek Future Racing: A Partnership for t...
Supporting young talent at the highest level is a heartfelt mission for Bernd Reutemann and the team at Trek Future Racing, supported by CUORE.
CUORE x Trek Future Racing: A Partnership for t...
Supporting young talent at the highest level is a heartfelt mission for Bernd Reutemann and the team at Trek Future Racing, supported by CUORE.
Marder Stop&Go Mountain Bike Team – Competitive...
A team with such high standards also needs top-tier gear. When it came to choosing their outfitter, one thing was clear: quality comes first and CUORE is the right partner.
Marder Stop&Go Mountain Bike Team – Competitive...
A team with such high standards also needs top-tier gear. When it came to choosing their outfitter, one thing was clear: quality comes first and CUORE is the right partner.
Track Team Denmark - A new chapter in track cyc...
Track cycling is fast, tactical and mercilessly precise - but there is often a much bigger story behind success on the track.
Track Team Denmark - A new chapter in track cyc...
Track cycling is fast, tactical and mercilessly precise - but there is often a much bigger story behind success on the track.
La Cicla x CUORE
This year’s custom CUORE kits were designed to reflect the dynamic Colombian landscape. From vibrant greens to earthy tones, the design captures the ever-changing scenery riders experience throughout the journey.
La Cicla x CUORE
This year’s custom CUORE kits were designed to reflect the dynamic Colombian landscape. From vibrant greens to earthy tones, the design captures the ever-changing scenery riders experience throughout the journey.
Discover the Lake and Alps region: a paradise f...
Breathtaking landscapes, glistening lakeshores and majestic mountains - and all this on a road or gravel bike? That's exactly what awaits you in the Lake and Alps region.
Discover the Lake and Alps region: a paradise f...
Breathtaking landscapes, glistening lakeshores and majestic mountains - and all this on a road or gravel bike? That's exactly what awaits you in the Lake and Alps region.
Introducing the Gold Pro Speed Suit: The Next E...
At CUORE, we are obsessed with speed. Every stitch, every seam, and every fabric choice in our gear is meticulously crafted to push the limits of performance - like in...
Introducing the Gold Pro Speed Suit: The Next E...
At CUORE, we are obsessed with speed. Every stitch, every seam, and every fabric choice in our gear is meticulously crafted to push the limits of performance - like in...
Your alpine cycling adventure in Ötztal
Such an outstanding cycling destination also deserves the right equipment - and CUORE is proud to be the producer of the official cycling clothing of the Ötztal.
Your alpine cycling adventure in Ötztal
Such an outstanding cycling destination also deserves the right equipment - and CUORE is proud to be the producer of the official cycling clothing of the Ötztal.
RennRad magazine and Radclub: a strong communit...
A strong community can also be recognised by its identity. This is exactly where CUORE comes into play as the producer of the official RennRad jersey.
RennRad magazine and Radclub: a strong communit...
A strong community can also be recognised by its identity. This is exactly where CUORE comes into play as the producer of the official RennRad jersey.
CUORE and Bike to Work: Pedaling together
CUORE is proud to be an official partner of “Bike to Work” - the largest health and cycling promotion campaign in Switzerland.
CUORE and Bike to Work: Pedaling together
CUORE is proud to be an official partner of “Bike to Work” - the largest health and cycling promotion campaign in Switzerland.
Joie de vivre on two wheels - The Josef Ambs wi...
Learn more about how wine, sport and style go together and complement each other.
Joie de vivre on two wheels - The Josef Ambs wi...
Learn more about how wine, sport and style go together and complement each other.
Konny Looser triumphs again at the Desert Dash ...
The Desert Dash in Namibia is one of the toughest touchstones for athletes. If anyone knows how to excel at this epic event, it's Swiss mountain biker Konny Looser.
Konny Looser triumphs again at the Desert Dash ...
The Desert Dash in Namibia is one of the toughest touchstones for athletes. If anyone knows how to excel at this epic event, it's Swiss mountain biker Konny Looser.
Taylor Knibb Clinches Inaugural T100 Triathlon ...
American triathlete Taylor Knibb delivered a stellar performance this past weekend, securing victory at the inaugural T100 Triathlon World Championship in Dubai.
Taylor Knibb Clinches Inaugural T100 Triathlon ...
American triathlete Taylor Knibb delivered a stellar performance this past weekend, securing victory at the inaugural T100 Triathlon World Championship in Dubai.
Bont Cycling Shoes in CUORE Jerseys: The Ultima...
One crucial yet often overlooked piece of equipment is the humble cycling shoe. Designing cycling Jerseys for Bont symbolizes the powerful connection between world-class apparel and footwear.
Bont Cycling Shoes in CUORE Jerseys: The Ultima...
One crucial yet often overlooked piece of equipment is the humble cycling shoe. Designing cycling Jerseys for Bont symbolizes the powerful connection between world-class apparel and footwear.
Where Coffee Meets Cycling: La Fabrica & Espres...
Along with their passion for the small details and emphasis on luxury, the team of La Fabrica and Espresso Mafia is giving you a world class cycling and coffee experience...
Where Coffee Meets Cycling: La Fabrica & Espres...
Along with their passion for the small details and emphasis on luxury, the team of La Fabrica and Espresso Mafia is giving you a world class cycling and coffee experience...
Female Cycling Base: To support women in cycling
The different shades of red of the Female Cycling Base jerseys have a real recognition effect and ensure that the girls are highly visible on the road. Learn more about...
Female Cycling Base: To support women in cycling
The different shades of red of the Female Cycling Base jerseys have a real recognition effect and ensure that the girls are highly visible on the road. Learn more about...
Cycling Paradise on Sylt
Last year, the vintage event Cycling Paradise attracted cycling enthusiasts to the island - including cycling legend Erik Zabel. This year, the event is taking place as a bike tour for everyone.
Cycling Paradise on Sylt
Last year, the vintage event Cycling Paradise attracted cycling enthusiasts to the island - including cycling legend Erik Zabel. This year, the event is taking place as a bike tour for everyone.
USA Cycling Team shines in CUORE Apparel
We are incredibly proud to celebrate the USA Cycling Team’s remarkable achievements at the Paris competition - all in CUORE kit.
USA Cycling Team shines in CUORE Apparel
We are incredibly proud to celebrate the USA Cycling Team’s remarkable achievements at the Paris competition - all in CUORE kit.
Ride with Passion: Our special jersey for the T...
In a special jersey produced especially for the Tour of Austria, the riders of Ride with Passion became a real colorful highlight and stood out from the field of riders.
Ride with Passion: Our special jersey for the T...
In a special jersey produced especially for the Tour of Austria, the riders of Ride with Passion became a real colorful highlight and stood out from the field of riders.
ISCHGL x CUORE: Perfect for your next sports ad...
This is where imposing mountain peaks, a high alpine valley and all kinds of exciting activities meet first-class cycling and lifestyle clothing.
ISCHGL x CUORE: Perfect for your next sports ad...
This is where imposing mountain peaks, a high alpine valley and all kinds of exciting activities meet first-class cycling and lifestyle clothing.
Behind the scenes: Product development at CUORE
Cycling apparel in particular is subject to a wide variety of demands and the products have to "work" on many different levels. We take a look behind the scenes with Dieter...
Behind the scenes: Product development at CUORE
Cycling apparel in particular is subject to a wide variety of demands and the products have to "work" on many different levels. We take a look behind the scenes with Dieter...
CUORE AS OFFICIAL PARTNER FOR CYCLING CLOTHING ...
The Swiss Matterhorn is probably the most photographed mountain in the world - and Zermatt is one of the most famous mountain villages of all. With CUORE clothing, we want...
CUORE AS OFFICIAL PARTNER FOR CYCLING CLOTHING ...
The Swiss Matterhorn is probably the most photographed mountain in the world - and Zermatt is one of the most famous mountain villages of all. With CUORE clothing, we want...
WATTS & COFFEE WITH THE CAFÉ CYCLE CLUB
There is hardly a community that fits the expression “Watts & Coffee” better than the Café Cycle Club, which, with over 120 members from the west of Germany.
WATTS & COFFEE WITH THE CAFÉ CYCLE CLUB
There is hardly a community that fits the expression “Watts & Coffee” better than the Café Cycle Club, which, with over 120 members from the west of Germany.
CUORE AS CLOTHING PARTNER AT 3RIDES
Back again for ‘24: the 3RIDES in Aachen is the most versatile cycling event in Europe - and we at CUORE are the official clothing partner.
CUORE AS CLOTHING PARTNER AT 3RIDES
Back again for ‘24: the 3RIDES in Aachen is the most versatile cycling event in Europe - and we at CUORE are the official clothing partner.
NICH SPEEDCLUB: FOR THE LOVE OF CYCLING
"Integral to racing is the clothing I wear through the season." Michael Garrison shares his reflections about his journey as a professional cyclist to an independent racer and how he was...
NICH SPEEDCLUB: FOR THE LOVE OF CYCLING
"Integral to racing is the clothing I wear through the season." Michael Garrison shares his reflections about his journey as a professional cyclist to an independent racer and how he was...
BLACK FOREST CYCLING SQUAD – EMBRACING THE SPIR...
Nestled in the picturesque landscapes where others choose to vacation resides the Black Forest Cycling Squad— a spirited group of cyclists hailing from the heart of southern Germany.
BLACK FOREST CYCLING SQUAD – EMBRACING THE SPIR...
Nestled in the picturesque landscapes where others choose to vacation resides the Black Forest Cycling Squad— a spirited group of cyclists hailing from the heart of southern Germany.
HESS CYCLING TEAM: WOMEN‘S CYCLING ON THE RISE
The women of the Hess Cycling Team have been proudly sporting their new CUORE jerseys for a few weeks now. Clad in the vibrant green hue of their „armor,“ as...
HESS CYCLING TEAM: WOMEN‘S CYCLING ON THE RISE
The women of the Hess Cycling Team have been proudly sporting their new CUORE jerseys for a few weeks now. Clad in the vibrant green hue of their „armor,“ as...
DESIGNS THAT WORK - AND STAY IN YOUR HEAD
It's not just the neon-colored highlights that make the CYCLING TEAM OST jersey a stylish eye-catcher among riders - it's the story behind the design that truly sets it apart.
DESIGNS THAT WORK - AND STAY IN YOUR HEAD
It's not just the neon-colored highlights that make the CYCLING TEAM OST jersey a stylish eye-catcher among riders - it's the story behind the design that truly sets it apart.
WOMEN‘S POWER ON TWO WHEELS
Bringing together women who are cycling enthusiasts in a very open and uncomplicated environment - this is what the FEMALE CYCLING FORCE is about.
WOMEN‘S POWER ON TWO WHEELS
Bringing together women who are cycling enthusiasts in a very open and uncomplicated environment - this is what the FEMALE CYCLING FORCE is about.